Project: Il·lusions
Client: SX3 (Corporació Catalana de Mitjans Audiovisuals)
Company: LaviniaNext


The SX3 brand, a part of 3Cat focusing on children’s and youth content, approached LaviniaNext with the objective of enhancing CCMA’s (Corporació Catalana de Mitjans Audiovisuals) positioning and dedication, particularly within the Children’s Area. They sought innovation, digital transformation, and new transmedia content. LaviniaNext was tasked with developing an immersive experience tailored for events, with the aim of connecting with new audiences through innovative technologies and audiovisual languages.

SX3 has been the leading brand within CCMA in transitioning towards a transmedia ecosystem and hybrid content across various platforms. Due to the ease with which young audiences embrace these new consumption patterns, SX3 has become the CCMA’s leading brand in exploring these new territories beyond linear programming boundaries.

Proposed Solution/Project Details:

To create a compelling and innovative experience for children, youth, and new trends in audiovisual consumption, the decision was made to develop a virtual reality experience introducing the SX3 universe to new audiences. LaviniaNext conceptualized and scripted a 10-minute adventure experience about the SX3 universe, designed for group participation through virtual reality goggles. The intention was to create a traveling experience beyond its inaugural event (Fira de Nadal del Port de Barcelona). Virtualmono collaborated with LaviniaNext in the virtual production development, while Lavinia Services handled technical operations.


The experience, open to the public for free from December 5, 2023, to January 7, 2024, garnered an average of over 900 daily visitors and extensive coverage in media outlets and digital channels.

Here are excerpts from some of the press articles.